What is Streetwear?

Streetwear, a distinctive style of casual clothing, has its roots deeply embedded in the surf and skate culture of California in the 1980s. During this time, brands like Stussy were born, manufacturing apparel that mirrored the laid-back, rebellious attitude of these vibrant communities. This was an era when clothing was not just about fashion, but about self-expression and identity.

As the music scene evolved and hip-hop began to rise in prominence in the late 80s and early 90s, streetwear found a new home. The raw and bold energy of hip-hop resonated with the ethos of streetwear, and the two became closely associated. Streetwear brands started to incorporate elements of hip-hop culture in their designs, further solidifying this association.

Brands like Supreme and A Bathing Ape (often abbreviated as Bape) started to gain momentum during this era. They were known for their unique design aesthetic which included graphic tees, oversized silhouettes, and bold logos. This was a radical departure from the more tailored and conservative fashion trends of the time, and it resonated with a generation that was seeking to break away from tradition and express their individuality.

By the 2000s, streetwear began to influence high fashion. This was a time when the lines between high fashion and streetwear started to blur. Designers like Hedi Slimane at Dior Homme and Demna Gvasalia at Vetements and Balenciaga started incorporating streetwear elements into their collections. They recognized the impact streetwear was having on the fashion landscape and brought it into the mainstream.

Today, the influence of streetwear is undeniable. It has become a major force in the fashion industry, shaping trends and influencing designers across the spectrum. Its impact can be seen in everything from high fashion runways to everyday casual wear. It continues to push the boundaries of what is considered fashionable, and it is constantly redefining and reinventing itself. With its unique blend of culture, self-expression, and rebellion, streetwear is more than just a style of clothing – it’s a movement.